Inspiring Logo’s & Brand Design For The Growth Of Your Business

Creating a Brand Identity:

The most creative thing that a graphic designer could take up is to design a company logo. A lot of research and creative thinking is required to come up with a unique logo design that will be valuable for defining the brand identity for the company. It’s indeed a very gratifying moment for the designer to see the final approved work of his/ her creation come out on the live website.

What goes into creating an effective brand identity? To get an appropriate answer, let’s understand the three essential concepts - Logo, Brand and Identity.

What does the word “Brand” communicates in relation to Corporate Identity?

In simple terms, when people communicate with each other about a specific product or service that they like and why they like it and involve in such kind of word of mouth advertising for a particular product or service, it’s reckoned that this specific product or service has a high market value wherein just the name of their company is enough to sell their products or services. This implies that this specific company has created a brand name for themselves and has established firmly in the market. It can be said that this company has succeeded in providing their product or service a specific image or brand identification.

What does the word “Identity” communicates in relation to Corporate Identity?

In simple terms, Identity is the visual representation of the company using various forms of visual devices such as marketing collateral, packaging, messaging, stationery, signage and digital projects. Identity systems are visual elements that are balanced with style procedure and utilized as a structure to make sure the corporate image is unified and stable.

What does the word “Logo” communicates in relation to Corporate Identity? 

A logo is an essential element which is a recognizable visual component that aids people to discover, share and recall a company’s brand. A logo could be a symbol or a mark or an emblem. The chief objective behind logo designing is divided into five vital components and they are listed here below:

• Easy To Recall
• Uncomplicated
• Flexible (Adaptable)
• Fitting
• Enduring

Are you in search of a company who can build corporate identity design for your business?

Bubblefish has professional and talented staff, ready to work for you in order to deliver high quality product deliverable in the given time frame. Bubblefish is an online digital agency based in Sydney who offers the best services for website designing, logo designing, graphic designing, corporate identity designing and much more.