Creating a static web design page and registering it on to a search engine is not enough to attract visitors. Of what use is a well created site if it does not enjoy visitors? Hence the need to incorporate marketing techniques in the process of web design.

Good and bad design is a part of life. There are some good sites as well as bad sites out there on the net. Bad Design will put attention o your website for all the wrong reasons. It may stand out for ugly color, poor art, unclear images etc; Poor design will damage your business.

Design must also include other qualities of a website together- Navigability, readability, usability and image and branding. A good web design company will also offer Search engine marketing incorporated with web design.

The basic function of Search engine Marketing is Search Engine Optimization (SEO). SEO refers to changes made to your website to ensure maximum visibility to search engines. It involves getting top rankings on Search Engine Result pages for your web site. It involves analysis of keyword density as well as link building.

This high rank is important as users do not view more than 3 pages of search results. Thus it directly affects visibility of your site and ultimately the traffic to and business from your site.

The trick is to have well; high quality content on you site that will attract Search engine spiders. Merely registering your site will not achieve anything. Search Engine spiders detect sites which have not registered also.

If you have invested money in getting a professionally designed web site, it is better to invest some more in Search Engine optimization and Search engine marketing.

Next strategy is Link Building: You must try to get as many as in- bound links to your site as possible. If links are from popular web sites, you can enjoy a good reputation.

Next is Pay per click management: The trick is to get as many clicks converted to sales as possible. You will pay your advertiser according to Return on Investment. Pay per click management requires a lot of experience and committed ongoing management. Read more.

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It is important to design your website that makes the process of doing business with you as easy as possible on the user. While this may make things more complicated for you initially, the additional time will be worth the effort when it comes to sales figures.

A big mistake is the use of inverted text. This means that instead of using a light background with dark text, reverse the pattern of colors. It is harder on the eyes to read the light text on a dark background and may actually be too annoying or disturbing for some users to worry about. This is a lost sale, instantly. You can also undermine the professionalism of your website in general and the present as blog design or amateur.

Fonts and sizes are another consideration. All websites are designed to be viewed in some browsers and resolutions. If these are not the same as the settings of the users there can be problems with showing how things that can make your site totally incompatible with your computer. Because of this, it is best to test your site in a variety of browser options ahead of time, or are intended, at least, to meet most of the population. This involves the use of the more common solution is designed so that what you see is what most visitors will see.

With the sources, who did not want to be too much luxury. The more text you have on your site, the minor will have to be smarter and more often the texts do not translate well when the size is reduced. If you can, keep writing at least 12 points, which tends to be one of the smallest font sizes easy to read. Also use a standard font. Cursive writing is not appropriate that the bodies of text, or information that is important for the user. Using a simple standard font such as Arial or Times New Roman means that more users can read your information.

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