A corporate identity plays a vital role in promoting the brand identity of a company. Nowadays most of huge companies are spending huge money on Advertising, Marketing and Branding. Well as the competition is raising day by day, those companies who have potential of good branding and advertising, always wins the battle. Even Few companies keep doing research on their branding and advertising campaigns and accordingly they change their corporate identity design too.
Here is the video from AOL when AOL has changed their corporate identity design.
Here is the video from AOL when AOL has changed their corporate identity design.
