Website design is a skill and a job market in this day and age and websites are considered an important aspect of marketing and interacting with consumers. Most professional companies will shop for and hire a web designer to create their websites. This is because designing your own website from the foundation up is a taxing and time-consuming process if you have rudimentary knowledge of the aspects of web design. People spend years in college studying and memorizing basic HTML, XHTML and XML, the mark-up languages used to provide structure to the site and the more complex multimedia technologies that most professional websites feature today, including Flash and JavaScript. A website is a way to represent information about a company, product, idea or even a person in a visual format that lures the target audience in and, hopefully, encourages them to come back and visit the website again. For a lot of people, it can be a very rewarding experience to watch the page count rise on a website that they worked tirelessly to design. There are specific features that a lot of websites include that encourage people to come back.

Some websites use communication designs to keep an open dialogue with their users and to allow users to chat amongst themselves. People also keep coming back if they can gather the information they need quickly and effectively through your design. If the design is poor, users will not return to the site. Sometimes people spend too much effort on a complicated Flash design that does not work on most people's computers or that takes too much time to load. In web design, loading speed is of the utmost importance. People expect to be able to visit and view websites that download with the snap of their fingers. It is also detrimental to web design when the HTML is incorrect or the hyperlinks are 404 errors or if the design is not compatible with all types of computers. Just because the website looks fine at the office, it doesn't mean that everyone can see the same thing. It's important to use more universal designs that all computers understand than to go with a visually pleasing one that looks bad on someone's PC. Overall, in web design simplicity and order are best.

Think of a website in the same way as designing a room. If you put too much furniture in the room, it looks crowded. Not enough furniture and it looks bleak. If the colors don't much, it's visually unpleasant. No one stays in a room like that for long, nor will they stay in a crowded, mismatched and error-prone website. Web design should always be visually appealing because it is a visitor's first impression of a website and it could mean the difference between staying and pressing "backspace", never to return.

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