Web design company there are many, but web design companies that pay attention to optimizing your web pages (both code, images and search engine positioning) very little. Or at least here, where the web design is usually an activity of graphic designers (at best) who have simply learned to use a program such as Dreamweaver and Flash, but have not come to understand what it means to design and diagram a website useful for users and profitable for the customer.

Under the pretext of “having a presence on the Internet these web design companies or individuals Web designers create web pages with a poor layout, an outdated design and usability a void, who only hinder navigation and disorient the visitor. The result: a website useless, more like a pamphlet to a website.

Information architecture

To achieve an effective work of web design is necessary to follow certain guidelines in the development of the site that will determine the subsequent success or failure of the project. Among the methods with which the web designer for the development of a site is known as the Information Architecture, which refers to the methods and tools to efficiently organize the content of the website. In this way, by following some basic points, it is possible to achieve an optimal organization of the contents that will allow the user to find what you’re looking for quickly, accurately and without effort.

As for the methodology to be followed for designing web pages, one can cite:

Definition of objectives.

Each web design project should have clearly defined objectives against which to measure the effective of work.

Definition of hearing.

It serves to establish the potential audience for the site. Should take into account various aspects such as technical capability of the user (to assess the incorporation of certain technologies), physical ability (accessible sites), geographic location (sites of local, regional or global) and so on.

Definition of content

Once clear objectives and the hearing is due to consider what kind of content will be incorporated into the site. Then they proceed to filter and group them in a consistent manner for submission to the user.

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